moisturizing but not greasy tide of Korean brands lead the Beauty
occupy the original position of the Asian cosmetics has been the mainstream Japanese brands, and now,vibram 5 fingers, like the popular Korean drama in China, General, South Korea, Department of skin care and cosmetics are also captured the hearts of many Chinese customers. South Korean cosmetics brands to green skin as a slogan,mac makeup, affordable, attractive packaging, focusing on the beauty of people's attention.
Korean brands have their own advantages
in her view,blackhawks jerseys, the South Korean cosmetics generally have the following characteristics: First, high technology content. Currently in Korea, the results of bio-technology in cosmetics has been widely used, traditional plants, especially ginseng and algae are more and more enterprises being used in the product formulation. Second, pay attention to product quality and safety. This is also a lot of Chinese consumers to choose an important reason for Korean products. Third, the appearance and attractive packaging. South Korean cosmetics fully consider the psychological needs of consumers, is very particular about the packaging.
Kevin King also said that Taiwan make-up has been concerned about the Korean brands. Because plastic surgery, the day after tomorrow or incongruous features, cosmetics is a very good help at this time, as the recent very red in the medical use of cosmetic or reconstructive surgery with a modification effect of the BB cream is blowing from the wave of South Korea . especially South Korea where many local brands Kampo derived ingredients, the Chinese have eaten this type of medicine, for the very familiar smell of Kampo sense than the Western-type perfumes cosmetics close to high. In addition, South Korea area dry and cold, moisture very mature product development; Koreans do not like very greasy Cream products, this point is very close to the Chinese people's preferences. The appearance of packaging, not so much a feature of South Korea, China, in fact, more thick taste. In texture, compared with European and American Cream products, oil was reduced, but the moisture and repair of the effect is very good.
Lange brands to do with respect to testing activities, dreams and beauty brands in recent years, China has been carefully read the U & A consumer survey. They found that resistance to skin aging, is the vast majority of Chinese women is particularly concerned about the issue, wrinkles in many troubled skin aging Chinese women ranked the first place. To this end, the dream of makeup after years of painstaking research and development, launched a series of dreams makeup Hua Yan Ning. Zhou Li introduced, Hua Yan Ning series contains the patented extract from green tea antioxidants EGCG, vitamin C will bring at least more than 100 times the excellent antioxidant, prevent and resist wrinkles. Also, learn from honeysuckle,mac brushes, marigold, and myrtle valuable anti-aging ingredients to help women significantly improve the early skin aging. By the Chinese market after the female consumers, sales are very good.
committed to China's development
for future market development in China, many Korean brands are full of confidence. Zhou Li said that more than 4 years into China, the dream of makeup has been working hard. As of the end of 2009, 10, dreams and medium-sized makeup has been the mainstream in China, established more than 200 department store counters, stationed in 26 provinces and nearly 2,000 stores. Meanwhile, retail sales of cosmetics in the world right Weisifulan of 61 chain stores in China, but also a dream to see the makeup of the figure. Dream makeup vision is to provide Chinese consumers with high quality products and become a leading mass cosmetics market the brand in Asia. Dream makeup will develop more consistent with China's market demand for high quality products, eye to eye flower extract Whitening Essence, BB cream and so on. Meanwhile, the development in the consolidation on the basis of existing channels, to further explore the counter and franchised stores, the dream of makeup brand footprint across all of China.
about future development, Zhang Lin is also excited that 2010 will be more to look forward to a year, Lange not only introduce new products, we also loved several star products upgrades, such as new locks to meet municipal water nourishing sleep mask to packaging design and won the reputation of the slide smooth silty powder turn out new products, new much more stylish slider design, and more attractive looking results . ▲
