Wednesday, April 13, 2011

Jing Run pearls to enhance the brand image

Business News Agency November 11 as famous national brands, Beijing pearl long run the system focus on brand building, and always will be part of brand building As the core of marketing. In the brand-building process, not only highlight the differences between the brand-oriented features, always stressed that More with the times,mac makeup, constantly adjusting product strategy, advertising performance strategy, update the product packaging and counters inside and outside the image to enhance product quality and taste, and enhance product extension, create a sense of brand value.
2009 年 8 months, in order to further enhance the brand image, full replacement of the terminal counter the image of the company, this update of the counter image of the image to play gold and black color, vibrant, strong visual impact, rich texture further reveals the Jingrun brand quality and grade of pearl, pearl by pearl Jing Run highlighted the core of the unique and differentiated visual image. Meanwhile, the new counter image of the more sophisticated fashion, richer sense of fashion, it all themselves.
the other hand, the new counter counter optimized functional, more fit the display of Beijing Run requirements of pearl products, product packaging and counter the image of a more unified, coordinated, and better communication Jing Run Pearl stressed the support outside the Beijing also allow consumers to run clear pearl products, the convenience of customers to buy. With the brand image of Beijing Run-pearl rising,mac makeup wholesale, Beijing will also run counter pearls gradually counter the image of half-open.
not only in the counter on the innovation, the packaging of Beijing Run Pearl expose a new look. Since over the years, Beijing Run pearl product packaging has been carried out for several major adjustments, the current Beijing-run packaging visual image of the latest pearls, simple gorgeous,vibram 5 fingers, fit as a high-end Jing Run Pearl cosmetics,mac brushes, beauty care products brand image. Jing Run Series Pearl beauty care products, color red, blue-based, colorful, collections of translucent crystal pearl embellishment on it, that this heart-Qing Hale.
Jingrun natural pearl beautiful elegant series of packaging to the main Rose, pearl perfect match series, ecological living splendid series of bright yellow to light-based, luxury pearl polypeptide series to the silver-based Extreme, Pearl the element of water refreshing blue series to the main series of natural and elegant pearl Kampo mainly green, pearl Toshihaya series Zeyi dignified men coupled with bright and light blue dark gray, different packaging highlights the different series product characteristics. Seven series of new elements on the package to do a great deal of pearl highlights, Brilliant glowing pearl on the packaging temperature Wanying Run the light, people may feel infinite yearning.
raise a new round of brand image, focused on solving the reputation, brand loyalty, so that consumers get value for money and satisfaction.
addition to counters, packaging, spare effort, the company has also invested in increasing advertising efforts to improve Beijing Run pearl brand awareness and reputation. In 2009 the company continued to work the CCTV, the Travel Channel, Hunan provincial television prime-time TV and other ads at the same time focus on the ground in key regional markets to increase advertising frequency channels.
With the rapid expansion of the market network, run in Beijing will focus on increased publicity pearls, combined with print media, online media, television media, outdoor advertising, social events ... ... to start a full range of multi-angle three-dimensional campaign. Jing Run Pearl is quietly weave a net, pearl-like beauty, is inching closer to every person's heart.