2000年, L'Oréal acquired Shu Uemura 35% of the shares , and in November 2003 to obtain a controlling stake. The brand established in the United States in 2004, the existing sales network , but some products in 2003 had entered the U.S. market.
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L'Oréal USA Carol Hamilton ,vibram 5 fingers, president of luxury products,mac makeup wholesale, Monday told WWD,mac brushes, That we want to focus on greater portfolio of luxury brands ,mac makeup, not because of lack of vitality and the brand is not beautiful . Kiehl's brand, and including Viktor & Rolf and many perfumes , including Diesel permission.
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Hamilton On Shu Uemura said , But this is only a very small portfolio of our products a part of . Although this is a simple decision , but we have been before in this very complex analysis: We have a very large product portfolio , and we want to focus development in the U.S. Market has a larger share of the brand . Master
Shu Uemura sales in 18 countries ; this decision will not affect any other markets. Allegedly, this brand is about 80 % of its business in Asia.
Editor: Wang Weiwei Source: Fashion Forum 2010-04-09 15:18
