and investigate their causes, you can easily find,vibram 5 fingers, share in the net sales of cosmetics products have been ranked third. Have set up an international cosmetics brand has e-commerce, such as Procter & Gamble, Estee Lauder, Mary Kay and L'Oreal.
online shopping can quickly carry out sales
online shopping because there is no geographical, temporal constraints, which also contributed to the rapid growth of the amount of net buying and selling. According to the recently launched IResearch expected to exceed 100 million, the penetration rate in Internet users up to 28.2%. Online shopping has gradually evolved into a natural habit, as Internet users an important part of life online.
present, Estee Lauder, Mary Kay and so began to test the water e-commerce. In a recent earnings conference, L'Oreal also said that its high-end online shop selling cosmetics Lancome successful attempt to prove that the Internet has become a very good L'Oreal distribution channels.
experts point out that the use of e-business models in terms of the cosmetics industry is a rapidly growing company make The precise target location, one to one personalized marketing, development, rich and comprehensive information, etc., in the near future, most companies in the cosmetics industry must go through the traditional channels of marketing model from the marketing model to the e-commerce revolution.
not open the store first, shop
online shopping for cosmetics in China's rapid development, Fujifilm choose Taobao Mall has opened It is reported that the first batch of Fuji Photo Film in China in terms of book sales are 8 products, including lotions, cream, face cream, makeup miles Cleansing Soap, Cream and so on.
to get involved in the field of cosmetics,mac makeup wholesale, Fuji Photo Film side said this is a core technology based on Fujifilm related to diversity. Citing the company's statement: Fujifilm photographic film in 70 years of research and development process of such accumulated wealth and human life science-related core technologies, research, anti-oxidation, ftd crystallization technology and other technologies developed with a comprehensive functional skin care products.
learned,
the official said,
network marketing, or into the next theme
iResearch Co., Ltd., according to statistics, in 2009, net purchases of cosmetics sales will be split off 6-9% share of sales , the total estimated net purchases of cosmetics exceed 150 billion yuan. Very big piece of cake.
Although the international cosmetics giant in 2009 were released quarterly sales decline year on year, but the online shopping market faces the possibility of unprecedented growth for the cosmetics industry in 2009 brought a glimmer of hope. Some experts predict, is expected within the next two years, online shopping market will rival the traditional chain has become an important channel for sales of beauty.
, of course, as a future development trend of network marketing is far wider application has not yet reached the stage of large-scale, European and American cosmetics online shopping is very popular compared to the situation, the international cosmetics brand in China's network marketing only at a preliminary stage. Industry experts believe that the domestic cosmetics online shopping is not fully erupted, partly because consumer awareness of online shopping in China is not popular, online shopping population is relatively young, not yet a backbone network is more important is the business environment, market discipline, integrity fake There is also a large number of other issues, online marketing beauty products remains to be nurturing.
channel network of sales channels cosmetics category
● Class 1: Brand official network platform
brand platform similar to the brand image of the official network of stores, Lancome, Estee Lauder, Clinique, Biotherm, and have opened the official site, enter the site will be able to quickly and easily buy, the quality of the products sold fully consistent with the counter the counter.
safety factor: 100 minutes online shopping Weapon: products and counters are synchronized, of course, prices go hand in hand. However, there are usually designed specifically for online shopping discount online gifts.
● Class 2: the official authorized to store
Taobao, ebay online shopping platform as the popular brands are also becoming a sales channel will not miss. It is understood that P & G Group,mac makeup, Taobao Mall last year, the official authorized to open shop, and a low-key named
safety factor: 100 minutes online shopping Weapon: official authorized to store not only the full range of goods, quality assurance, more lovely is the intensity greater than the counter offer and supermarkets.
● 3 categories: well-known cosmetics dedicated web site
popular high strawberry net, sasa and Sephora and so on. As a collection of specialized cosmetics stores, a convenient one-stop-shop approach, the brand is complete, the quality is relatively secure, and the resulting derivatives exchange forum, attracting a large number of buyers.
safety factor: 85 online shopping Weapon: These sites are usually not flagrant sale of counterfeits, but if we find a low discount, you should pay attention to, and often approaching shelf life period. In fact, this site admits to watching your own choice.
● Class 4: Internet Shopping
Internet Shopping is relatively safe and reliable, usually in the United States, Japan, China, Hong Kong, Singapore and other places of the seller, according to buy the demand for home purchase to develop products and provide a small cash register ticket, talk about a good profit from the pre-purchasing fee. Safety factor: 85 online shopping Weapon: It should be noted that individual bad faith of the seller, instead of using genuine imitation goods, or cash register fraud and other small-ticket, please look for the credit to the seller and high, and carefully screened by .
● Category 5: Web shop
safety factor: 60 minutes online shopping Weapon: buy skin care products line, do not recommend to such shops. However, five crown restaurant also has its own strengths, and some local brands shop has some authority, coupled with a good reputation and long-term exclusive products, is also worth to buy, but you need careful identification.
link
a major consumer of cosmetics online shopping
1. White-collar women: love fast and convenient online shopping
global Internet survey shows that almost all countries and regions between the ages of 35 to 44 Internet users aged 16 to 24 than 55 to 64 years of age are more likely to shop online Internet users. In fact, the middle-aged white women have been in the cosmetics, in particular the main force in the consumption of high-end cosmetics.
white women love cosmetics, online shopping, mainly Chinese and convenient online shopping. Their high level of knowledge, a substantial income, but busy, spare time, so extensive product information and convenient way to shop online shopping is the main reason they choose.
2. Housewives and students: cheap online shopping value
housewives have more free time online, they focus on frugal, like the Web to find cheaper than the mall goods; college students active in their thinking and accept new things quickly, as they fashion online shopping, the online Taobao as happy, we must tirelessly scouring the most expensive things.
and white women of different cosmetics online shopping big, housewives and college students is more the lack of brand loyalty, low prices to attract the greatest force their online shopping.
3. Heavy consumers: online shopping optimistic about the rich products.
severe long-term use of cosmetics consumers are people, divided into two categories:
shopping for a class of rational Internet before they have been very clear about what is required, and only buy what you want. Product either city required the terminal is not easy to buy,mac brushes, or are unwilling to spend time visiting the East to go West. They have a way to identify the product, do not worry about shopping safety, only to find the right products will be shot.
other is enthusiastic shoppers. They put the purchase of cosmetics as entertainment, shopping, high frequency, the most adventurous, like swimming in the ocean feeling cosmetics online, dare put his body as a laboratory for cosmetics.
online shopping can quickly carry out sales
online shopping because there is no geographical, temporal constraints, which also contributed to the rapid growth of the amount of net buying and selling. According to the recently launched IResearch expected to exceed 100 million, the penetration rate in Internet users up to 28.2%. Online shopping has gradually evolved into a natural habit, as Internet users an important part of life online.
present, Estee Lauder, Mary Kay and so began to test the water e-commerce. In a recent earnings conference, L'Oreal also said that its high-end online shop selling cosmetics Lancome successful attempt to prove that the Internet has become a very good L'Oreal distribution channels.
experts point out that the use of e-business models in terms of the cosmetics industry is a rapidly growing company make The precise target location, one to one personalized marketing, development, rich and comprehensive information, etc., in the near future, most companies in the cosmetics industry must go through the traditional channels of marketing model from the marketing model to the e-commerce revolution.
not open the store first, shop
online shopping for cosmetics in China's rapid development, Fujifilm choose Taobao Mall has opened It is reported that the first batch of Fuji Photo Film in China in terms of book sales are 8 products, including lotions, cream, face cream, makeup miles Cleansing Soap, Cream and so on.
to get involved in the field of cosmetics,mac makeup wholesale, Fuji Photo Film side said this is a core technology based on Fujifilm related to diversity. Citing the company's statement: Fujifilm photographic film in 70 years of research and development process of such accumulated wealth and human life science-related core technologies, research, anti-oxidation, ftd crystallization technology and other technologies developed with a comprehensive functional skin care products.
learned,
the official said,
network marketing, or into the next theme
iResearch Co., Ltd., according to statistics, in 2009, net purchases of cosmetics sales will be split off 6-9% share of sales , the total estimated net purchases of cosmetics exceed 150 billion yuan. Very big piece of cake.
Although the international cosmetics giant in 2009 were released quarterly sales decline year on year, but the online shopping market faces the possibility of unprecedented growth for the cosmetics industry in 2009 brought a glimmer of hope. Some experts predict, is expected within the next two years, online shopping market will rival the traditional chain has become an important channel for sales of beauty.
, of course, as a future development trend of network marketing is far wider application has not yet reached the stage of large-scale, European and American cosmetics online shopping is very popular compared to the situation, the international cosmetics brand in China's network marketing only at a preliminary stage. Industry experts believe that the domestic cosmetics online shopping is not fully erupted, partly because consumer awareness of online shopping in China is not popular, online shopping population is relatively young, not yet a backbone network is more important is the business environment, market discipline, integrity fake There is also a large number of other issues, online marketing beauty products remains to be nurturing.
channel network of sales channels cosmetics category
● Class 1: Brand official network platform
brand platform similar to the brand image of the official network of stores, Lancome, Estee Lauder, Clinique, Biotherm, and have opened the official site, enter the site will be able to quickly and easily buy, the quality of the products sold fully consistent with the counter the counter.
safety factor: 100 minutes online shopping Weapon: products and counters are synchronized, of course, prices go hand in hand. However, there are usually designed specifically for online shopping discount online gifts.
● Class 2: the official authorized to store
Taobao, ebay online shopping platform as the popular brands are also becoming a sales channel will not miss. It is understood that P & G Group,mac makeup, Taobao Mall last year, the official authorized to open shop, and a low-key named
safety factor: 100 minutes online shopping Weapon: official authorized to store not only the full range of goods, quality assurance, more lovely is the intensity greater than the counter offer and supermarkets.
● 3 categories: well-known cosmetics dedicated web site
popular high strawberry net, sasa and Sephora and so on. As a collection of specialized cosmetics stores, a convenient one-stop-shop approach, the brand is complete, the quality is relatively secure, and the resulting derivatives exchange forum, attracting a large number of buyers.
safety factor: 85 online shopping Weapon: These sites are usually not flagrant sale of counterfeits, but if we find a low discount, you should pay attention to, and often approaching shelf life period. In fact, this site admits to watching your own choice.
● Class 4: Internet Shopping
Internet Shopping is relatively safe and reliable, usually in the United States, Japan, China, Hong Kong, Singapore and other places of the seller, according to buy the demand for home purchase to develop products and provide a small cash register ticket, talk about a good profit from the pre-purchasing fee. Safety factor: 85 online shopping Weapon: It should be noted that individual bad faith of the seller, instead of using genuine imitation goods, or cash register fraud and other small-ticket, please look for the credit to the seller and high, and carefully screened by .
● Category 5: Web shop
safety factor: 60 minutes online shopping Weapon: buy skin care products line, do not recommend to such shops. However, five crown restaurant also has its own strengths, and some local brands shop has some authority, coupled with a good reputation and long-term exclusive products, is also worth to buy, but you need careful identification.
link
a major consumer of cosmetics online shopping
1. White-collar women: love fast and convenient online shopping
global Internet survey shows that almost all countries and regions between the ages of 35 to 44 Internet users aged 16 to 24 than 55 to 64 years of age are more likely to shop online Internet users. In fact, the middle-aged white women have been in the cosmetics, in particular the main force in the consumption of high-end cosmetics.
white women love cosmetics, online shopping, mainly Chinese and convenient online shopping. Their high level of knowledge, a substantial income, but busy, spare time, so extensive product information and convenient way to shop online shopping is the main reason they choose.
2. Housewives and students: cheap online shopping value
housewives have more free time online, they focus on frugal, like the Web to find cheaper than the mall goods; college students active in their thinking and accept new things quickly, as they fashion online shopping, the online Taobao as happy, we must tirelessly scouring the most expensive things.
and white women of different cosmetics online shopping big, housewives and college students is more the lack of brand loyalty, low prices to attract the greatest force their online shopping.
3. Heavy consumers: online shopping optimistic about the rich products.
severe long-term use of cosmetics consumers are people, divided into two categories:
shopping for a class of rational Internet before they have been very clear about what is required, and only buy what you want. Product either city required the terminal is not easy to buy,mac brushes, or are unwilling to spend time visiting the East to go West. They have a way to identify the product, do not worry about shopping safety, only to find the right products will be shot.
other is enthusiastic shoppers. They put the purchase of cosmetics as entertainment, shopping, high frequency, the most adventurous, like swimming in the ocean feeling cosmetics online, dare put his body as a laboratory for cosmetics.
