birth to upgrade high-end consumer market
turn of the year, careful people will find that after the transition to the Yichang International Trade is focusing on advancing the high-end department store. Shopping environment more beautiful, more high-end brands, and prices are also higher. Surprisingly, however, where the business has not been affected.
It is understood that in just the last in 2010, Yichang International Trade Group annual sales exceeded 20 billion, another record high, while the International Trade Building, 2010,vibram 5 fingers, exclusive VIP thank you once again put on suction gold will be a miracle, 8 hours achieved sales of 33.09 million yuan, compared with 18 million last year, sales of special VIP turned nearly doubled, so many people in the industry dumbfounded.
According to data provided by Trade Group: VIP personal consumption at the highest appreciation of 12.5 million, Chow Sang Sang, Chow Tai Fook, Givenchy, Aquascutum, Ports, Trafalgar dozen brand sales of more than 30 million, more than 100 brand sales of more than 20 million, 3 / 4 of the brand set a single-day sales record again ... ... Yichang people show strong spending power.
birth of high-end demand for high-end stores, consumer-market driven upgrades. Up to now, Yichang has Lancome, Shiseido, the United States more than other high-end cosmetics brands Ina,mac makeup wholesale, with Givenchy, Aquascutum and other high-end apparel brand, has a Rolex, Longines, Tudor, Omega and other luxury watch brands, has Chow Sang Sang,mac brushes, Chow Tai Fook jewelry and other high-end ... ... and Dunhill brands, FANCLE, Estee Lauder and other high-end brands will soon settled near Yichang in the future.
to taste from the conspicuous transformation
So, what kind of people become the main force in Yichang high-end consumer goods? Yichang high-end consumer and which characteristic?
said, according to International Trade, Kochi senior class, the social elite and a group of people get rich first high-end consumer is the main force in Yichang. On the other hand, many ordinary people have the vision of high-end consumer, they are likely to be a potential future high-end consumer groups. ITC currently has 50,000 VIP, in which nearly 5,000 high-end consumer groups, and this proportion is still at least 20% of the annual growth rate. In Yichang, such as the BOA and many high consumer groups, a senior white-collar save a few months wages to buy a name brand bag phenomenon is not uncommon. As designer handbags unique personality, and durable, especially to meet the consumers, especially the ladies This population is also nicknamed
luxury consumption in China in the world and the second against the backdrop of the luxury of civilians is becoming a phenomenon, even the ordinary working people will dream of the future to have one or two luxury.
other hand, with the growth of wealth and the pursuit of quality of life, said. Supermarket new life in the International Trade Center, a hundred spoons, a 70-odd towels, exquisite simplicity, attention to detail, highlighting the quality of life as a market commodity.
breathe new life into urban development
create a world tourist destinations, water, urban sub-center field in Hubei Province and Hubei Province tourism circle core cities, 200 million people in the city of Yichang city ... ... Construction is facing an unprecedented development opportunity. High-end consumer also will become the city's economic development
However, relative to the status of first-tier cities gathered in terms of luxury, high-end luxury Yichang road is still long way to go.
First, the world's luxury brands on the western front-line second and third tier cities such as Yichang awareness is not high enough, so the pace is not fast enough brand presence, and the second, industry analysis, high-end brand in particular is a luxury brand's relatively long incubation period,mac makeup, the majority of consumers agree that a process, coupled with the virtual stores on the real economy, were to some extent, hindered the pace of high-end brands to enter the Yichang.
opportunities and challenges, Yichang business and did not miss opportunities, but also the courage to face challenges. According to the relevant person in charge of International Trade, International Trade Building, the introduction of high-end brands and luxury brands has always been a firm determination, continued to improve in this area will attract investment; and, at the international brands have set his sights on shop, the International Trade is also being prepared and the store supporting high-end e-commerce sites, so as to Yichang and even the wider region to facilitate the consumers. could also consider the introduction of large high-end, luxury brands as a project to consider, the more consumption to stay in Yichang.
